Marketing Systems Group (MSG) was co-founded in the fall of 1987 by survey research professionals Dale Kulp and Gerard Holzbaur. The vision was to provide innovative products, services and information solutions designed specifically for the survey research community. That same vision is shared by the over 50 dedicated professionals employed today.
From the introduction of the Genesys RDD (Random Digit Dialer) sample design and generation system in 1988, the PRO-T-S research predictive dialing system in 1996, the ARCS panel management system in 2003, and the Virtual Genesys system in use to today, MSG continues to expand their products, services, and solutions in anticipation of the needs of the research community.
Mr. Oberkofler is President of MSG. He joined MSG in 1989 as Director of Database Services. Since then he has held various positions, including Vice President of Programming and Database Services from 1993 to 1996 and Vice President from 1996 to 1998.
In 1998 he was named Senior Vice President of MSG with overall management responsibility for the company’s product development, technical support and systems/networking groups, supporting the ARCS, GENESYS and PRO-T-S product lines, company web sites and e-commerce applications, and internal computing needs of the company. Mr. Oberkofler was also responsible for procurement of technology systems, software, telecommunications and outside services required to support company operations and annual budgeting of these items.
In December 2010 he was named Managing Director of MSG, along with Susan Emery. As Co-Managing Director, he had direct and shared responsibilities including long-range planning, strategic business direction, new product development, operating efficiency improvement, capital and expense budgets and profit and loss responsibility.