Survey Technology & Research (STR) is a full service data collection firm. It provides a full range of data collection services, including inbound/outbound phone, web, IVR, mailing/scanning, and digital recordings of interviews. STR opened in July 2008, with a clear and focused goal to develop and exploit state of the art data collection technologies and study designs. Within the framework of a working data collection center, it tests, develops and showcases advanced data collection capabilities aimed at improving survey response rates, expanding sample coverage, increasing productivity, and lowering overall project costs.
Mr. Kennedy is President of STR. He spent 20 years at Chilton Research Services, managing various aspects of survey operations for one of the industry’s largest and most well-respected market research suppliers. His experience there included positions from part-time telephone interviewer through Director of Survey Operations, with stops along the way managing Sampling, Telephone, and Field Data Collection groups.
More recently, Mr. Kennedy served for 10 years as Vice President of Business Development at Marketing Systems Group, with specific focus on the GENESYS Sampling line of business, developing several new products and capabilities that have become industry standards. His responsibilities included helping researchers cope with ever-changing respondent, privacy, and public policy environments through development of creative sampling approaches.
Read more about Mr. Kennedy here.